This award aims to recognise the most innovative initiative in the marketing of higher education institutions. It is open to individuals, teams or institutions.

• Explain your marketing strategy and rationale, how you implemented it, and the results you achieved. Judges are always impressed by hard facts that demonstrate the effectiveness of a marketing initiative

• Entries must be submitted online only
• Entrants should identify their principal achievement between 1 July 2007 - 12 June 2008
• They should summarise what they were trying to achieve, how they set about achieving it and say how and if their goals were met in no more than 500 words
• Shortlisted candidates may be required to submit a more detailed report